The Theory – Customized Skincare

Get a serum customized for your skin.

You are unique. Your skincare deserves to be unique too.

Take our 2 step skin quiz to get a customized serum and solve your skin concerns.

Read The Story

Get a serum customized for your skin.

You are unique. Your skincare deserves to be unique too.

Take our 2 step skin quiz to get a customized serum and solve your skin concerns.

HOW IT WORKS

Answer 2 questions about your skin concerns and goals.

Get a customized serum with 3 Boosters as per your selected goals.

Mix it all together and now your serum is ready for use anytime!

CUSTOMIZE MY SERUM

HOW IT WORKS

Answer 2 questions about your skin concerns and goals.

Get a customized serum with 3 Boosters as per your selected goals.

Mix it all together and your serum is ready for use!

CUSTOMIZE MY SERUM

SHOP BY CONCERN

Our products are formulated by a team with 10+ years of expertise using clinically proven actives sourced globally.

Let’s understand the science behind our ingredients.

EXPLORE THE CHEMISTRY

Our products are formulated by a team with 10+ years of expertise using clinically proven actives sourced globally.

Let’s understand the science behind our ingredients.

EXPLORE THE CHEMISTRY

PROVEN THEORIES

Goals: Control Acne & Oiliness + Glow & Brighten + Hydrate

Primary Concern: Pigmentation

"I have an acne-prone, sensitive, and combination skin and this serum definitely works. I have been using it twice a day and I can tell the difference. The acne marks are fading and my skin feels more even. I have been loving it so far."

Pooja G.

Goals: Even Tone + Hydrate + Repair & Rejuvenate

Primary Concern: Acne

" There was a visible difference in my skin after using this product. My skin felt smoother and less oily. There was a reduction of breakouts on my skin, especially around my cheeks. I have been using this product consistently and I can see the results fairly quickly. "

Aman Shah