Theory: Skincare as Unique as You

In a world where skincare follows a one-size-fits-both approach, Theory was born from a revolutionary belief: the woman's skin is different and deserves care that truly understands it. Unlike unisex or male-centric solutions, Theory is built on a foundation of feminine exclusiveness—because great skincare isn’t about compromise, it’s about Genderization. 

Women’s skin is naturally more delicate, prone to sensitivity, and produces less collagen, yet the beauty industry continues to overlook these distinctions. Theory challenges the norm, crafting skincare that is scientifically designed to meet the unique needs of women’s skin, blending expertise, experience, and empathy.

With over a decade of research and innovation, our expert-led formulations go beyond hydration—they are designed to enhance your skin’s health, ensuring seamless compatibility with makeup while addressing your skin’s specific needs. We believe in making high-quality skincare accessible, offering luxury without the luxury price tag.

Designed for Her, Empowering Her
Our philosophy is simple: when skincare is created for women, it empowers them. Each product is a testament to the idea that women deserve more—more care, more compatibility, and more visible results.

 

Theory is not just another skincare brand—it is a movement, a celebration of individuality. Because every woman is unique, and her skincare should be too.

Science Meets Passion
Developed by a team with over 10 years of expertise in beauty and skincare, Theory introduces a groundbreaking concept—never before seen in India.

We believe in creating skincare that becomes an effortless habit, one that is simple yet effective. Our curated formulations eliminate the need for multiple products—each one is crafted to cater to multiple skincare needs in a single step.

Earth-friendly, science-backed, and powered by clinically proven ingredients, sourced from across the world, our products are worth your trust and investment.

This is our Theory—where passion meets science to redefine skincare. Join us and experience the magic of truly genderized skincare.