In a world where skincare is often a formula of sameness, Theory emerged with a revolutionary idea: women’s skin is uniquely different, and it deserves skincare that understands it. The brand was built on a simple yet powerful theory—the key to radiant skin is customization, not compromise. Women’s skin is thinner, produces less collagen, and is more sensitive, yet the market continues to offer unisex or male centric solutions. Theory challenges that with products designed specifically to meet the unique needs of women’s skin, blending expertise, experience, and empathy.
With over a decade of experience behind each formulation, Theory is driven by experts who believe in the art of understanding. Our Products are crafted not just to hydrate but to enhance, ensuring compatibility with makeup while addressing the specific needs of women’s skin. And we do it all while maintaining an affordable price, offering luxury without the luxury price tag.
Our theory is simple: when skincare is made for her, it empowers her. Each product is a testament to the belief that women deserve more—more care, more compatibility, more results. Theory isn’t just a skincare brand; it’s a celebration of individuality, a brand that honors the idea that every woman is unique and that her skincare should be too.
Because in the end, Her skin isn’t ordinary—and neither is Theory.
Welcome to The Theory!
Formulated by a team with an experience of 10+ years in beauty and skincare, we have come up with a unique concept seen for the FIRST TIME IN INDIA.
We wanted to design a habit for you that would be effortless and uncomplicated to follow. We understand your needs and curate the products that ensure you don’t need to use multiple products, but just one that can cater to your multiple needs.
Easy on the planet and loaded with meaningful ingredients, used at clinically proven dosages, and sourced from different regions of the world, our products are worth your investment and trust.
This is our theory of providing a curated skincare solution with a blend of passion and science! Join us to see what magic the two can bring to your skincare game.