The Theory

Top skin care concern and top ingredient for it!

You may have glanced through the ingredient list while buying a new skincare product. But how much can a glance really tell? Navigating through skincare labels can be tricky, especially when the ingredient list is so long. As a consumer, we are often spoilt for choice, with so many products available, which more often than never leave us overwhelmed and confused. 

Most skincare products now come attached with specific phrases like hydrating, exfoliating, clarifying and so on. With such choices, things are bound to get a little unclear for us, which is why understanding which product targets which concern is important rather than slapping on ingredients & actives can do more harm than good. For example, if you have dry skin, using a product containing salicylic acid, which is designed for oily or acne-prone skin, may cause your skin to become even drier and irritated.

Moreover, the effectiveness of an active ingredient depends on its mechanism of action and the specific skin concern it is designed to address. For example, salicylic acid is an effective active ingredient for treating acne because it exfoliates the skin and unclogs pores, while retinol is effective for reducing the appearance of fine lines and wrinkles by boosting collagen production.

Once you get to know what each ingredient has in store for you, choosing the right products becomes very straightforward and simple.

We are here to break-down the most common skin concerns to give you a very shoppable ingredient list to add to your line-up of skincare products. Keep reading to understand this in detail.


Who doesn’t want a dewy & bouncy skin, we know, we do! And to fight the drought going on your skin, you need something that holds on to your skin’s moisture & nothing better than Hyaluronic Acid. Hyaluronic Acid is naturally produced in the body but as & when you start to age, it decreases its production which leads to dehydration & dryness. 

With its intense hydration properties, Hyaluronic Acid has already become one of the most popular skincare ingredients. Its ability to hold up to 1000 times its weight in water makes it a powerful humectant that helps to retain moisture in skin. A little tip that might help if you have very dry skin is to look for multi molecular weight Hyaluronic Acid, because unlike regular Hyaluronic Acid that is good for surface level hydration, this helps penetrate deeper into the skin layers, providing more comprehensive and longer-lasting hydration.


Skin pigmentation refers to the color of your skin which is determined by the amount of melanin production. So, if you’re struggling with dark spots & uneven, blotchy patches on your skin, then pigmentation is a concern that you must focus on & Niacinamide & Alpha Arbutin can be your best friends.

Niacinamide & Alpha Arbutin are both powerhouse ingredients that help to inhibit the transfer of melanin to the skin cells thereby reducing hyperpigmentation. And the synergy of these actives is even better. When used together, Niacinamide and Alpha Arbutin complement each other’s effects, resulting in brighter, more even-toned skin. Niacinamide can help to reduce inflammation and improve overall skin health, while Alpha Arbutin can help to reduce the appearance of hyperpigmentation.


Skin dullness refers to the lack of radiance or brightness in the skin, which can make the complexion look tired. Dull skin can be caused by a variety of factors, including a buildup of dead skin cells, dehydration, a decrease in collagen production, and even environmental stressors such as pollution and UV rays. If you are struggling to bring that glow back to your face, Vitamin C is the ingredient to go for. 

Vitamin C is a potent antioxidant that can help to brighten the skin by reducing the appearance of dark spots and promoting a more even skin tone. When using vitamin C for brightening, it’s important to choose a stable and effective form of vitamin C, such as Ethyl Ascorbic Acid, for better results.


Age is irreversible but the way you age can surely be taken care of. It can manifest in different ways on the skin, and it’s important to understand the signs of aging in order to choose the right skincare products and treatments. Fine lines & wrinkles, especially around your eyes and mouth are the first signs of aging & that is when you know, Retinol is the one to go to. 

Retinol is a form of Vitamin A that is commonly used in skincare products for its anti-aging benefits & rightly so. It slows down the aging process by stimulating collagen production & improving skin elasticity. It also exfoliates skin and promotes cell turnover, which helps with overall skin texture.


Acne is a common skin condition that affects many people of all ages & genders. It is caused by a combination of factors, including excess oil production, clogged pores and inflammation. While acne can be frustrating and sometimes painful, it is important to remember that it is a normal part of the skin’s natural processes & there are actives that can help treat it.

Salicylic acid, a common ingredient found in many acne-fighting products, belongs to the class of BHA that work by penetrating the pores and dissolving excess oil & dead skin cells that can clog pores and lead to breakouts.

While all this might seem a lot to remember & follow through, it is important when it comes to skin. By choosing products that contain active ingredients specifically targeted to your skin concern, you can better address your individual skincare needs and achieve the best possible results.

In addition to this it’s also important to note that the dosage at which these actives are added also heavily affect its efficacy & effectiveness. And with 10+ years of expertise in the skincare space, we have ensured that every active used in the formulation is added in clinically proven dosage, so its completely safe to use & ensures maximum results.

And if the ingredients are still a blur to you, you can just choose your skin concern & goals & leave the rest to us. Sounds simple now, right?

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