Customized Serum

(1 customer review)
  • Get a serum customized as per your skin needs.
  • Just answer 2 questions about your skin concern and goals to receive a customized serum kit with 1 Primary Serum and 3 Boosters.
  • Add the 3 Boosters to the serum bottle, shake well, and your serum is ready for use.
  • Solve 4 skin problems with just 1 serum.


Free of: Parabens, Sulfates, Silicones, Alcohol, Fragrance, Dyes, Essential & Mineral Oils.
Based on 60 reviews
Amazing results

I came to know about the effectiveness of the product from the compliments that I started getting from people. Must try friends...

Beyond Depigmentation Serum + Firming Booster + Glow Booster + Hydration Booster

Beyond Brightening Serum + Acne Control Booster + Repair Booster + Soothing Booster

Truly a great product!

Have been using this serum for 10 months now and I can see so much difference in my skin. Must try!!!

The best I have come across.

Very hydating and great to use it on the skin. Noticed changes in a week. I am never giving this up!

Beyond Depigmentation Serum + Acne Control Booster + Glow Booster + Repair Booster

Extremely light

The serum in ints nature is extremely light..that is the best does not give any feeling of weighing down the skin or anything.Have been using it for a week now..i like it..lets see how much it works for the rest😊

Beyond Acne Control Serum + Even Tone Booster + Firming Booster + Soothing Booster

Beyond Depigmentation Serum + Glow Booster + Hydration Booster + Repair Booster

Very good product!

This customised serum gave terrific results! A great choice!


Beyond Age Defense Serum + Even Tone Booster + Firming Booster + Hydration Booster


I love that I don't have to buy multiple serums for multiple requirements. My skin has never been this soft, glowing and healthier. Highly recommend this serum.


All.products am using are too good . Suited my skin and very effective. Showing results day by day of using the products religiously daily. Worth buying. Very good brand.

Theory does helps to improve your skin

I couldn't find one product that has everything my face needed. But The Theory changed the game. Highly recommended for everyone. Ditch your creams and lotions And use The Theory products. It is just fab

Loving the product

It's helping my skin overcome the acne spots and it's almost gone

Firming Booster
Ranjana Chand
Nice to have a curated serum

The serum seems very nice, have used it for about 15 days now and my skin seems soft and supple, it gets absorbed into the skin quickly and is not at all sticky or shiny... Would like to give it some more time to find out long lasting effect.. I'm satisfied for the moment. Thanks

Best Customized Serum !!!

Have been using this serum for just over a month now, the results are great.
Used it twice every week as suggested. Planning to now make it a daily routine. The texture is nice and feels so light on the skin, has helped in hydrating my skin and has helped my skin look healthy. Love the principle that it's customized according to my needs and skin. Would surely recommend to try for yourself and see the results.

Amazing serum

I ordered this for my mom and it is so amazing

When Theory becomes Truth

Elegant concoction in an elegant bottle. Serum glides on effortlessly and is easily absorbed. I hope the results are as positive as the ease of usage.

Amazing serum

Love the texture, it deeply hydrated the skin and leaves the skin feeling nourished and plump! Works so well on pigmentation

As someone who has struggled with acne-prone skin for years, finding an effective solution has been a top priority. Thankfully, I stumbled upon this serum, and it has truly transformed my skin.
The solution easily absorbs into the skin without leaving any greasy residue and directly targets your skin concerns
One of the standout features of this serum is its ability to target multiple skin concerns.
Overall the serum has helped me improve my skin texture making my skin soft and reducing the redness on my face
In conclusion, if you're searching for a serum that truly delivers results, look no further.
Cheers to Amazing Packaging and the Product!!!!

All in one magical serum

I have been using this serum for almost 1 month now and I’ve seen such an amazing noticeable change in my skin. My skin feels so much more nourished and dewy. Love the fact that this is personalised and so unique. Highly recommended.

Beyond Acne Control Serum + Even Tone Booster + Hydration Booster + Repair Booster

Not good havent seen any changes in my skin


Beyond Depigmentation Serum + Acne Control Booster + Glow Booster + Repair Booster


Why should we go for a curated serum?

Each individual has different skin concerns and goals, and curation allows you to address and treat them individually. With curation, we The Theory prioritizes you, so that your skin can get exactly what it wants.

What is the purpose of 3 Boosters?

The 3 Boosters will be chosen as per the 3 skin goals that you want to achieve. This way, we target more than just one skin concern but solve 3 more of your required skin goals.

How much serum do we need in one go?

Take 3-4 drops of serum and massage it gently on your skin until it is fully absorbed.

Is the serum gender neutral/unisex to use?

Yes, the serum is gender-neutral/unisex and can be used by anyone.

How do I mix my serum?

Unscrew the serum bottle and empty the 3 chosen boosters into it. Close with the dropper and shake for 20 seconds. The serum is now ready for use.