Beyond Hydrating Serum + Firming Booster + Glow Booster + Repair Booster

Deeply hydrates, firms, brightens, and repairs skin


(MRP inclusive of all taxes)

Quantity: 27ml

5744 in stock

Free of: Parabens, Sulfates, Silicones, Alcohol, Fragrance, Dyes, Essential & Mineral Oils.

The Theory’s Beyond Hydrating Serum is formulated with Provitamin B5 and 1% multi-molecular weight Hyaluronic Acid, ranging from 2-3000 kDa. The smaller molecules penetrate to hydrate the deeper layers of skin whereas the larger molecules strengthen skin barrier to lock in the moisture and provide multi-level hydration. Paired with our Firming, Glow, and Repair Boosters, it maintains elasticity, repairs and rejuvenates skin, and brightens it for a healthy glow.


  • Deeply hydrates and prevents TEWL
  • Firms skin and maintains elasticity
  • Brightens and boosts luminosity
  • Repairs and rejuvenates damaged skin

Targeted concerns: Dryness, acne dehydrated, uneven tone, damaged skin

Suitable for: All Skin Types



Beyond Hydrating Serum:

Enriched with 1% multi-molecular weight Hyaluronic Acid, ranging from 2-3000 kDa and Provitamin B5, it penetrates into the deeper layers of skin, strengthens its barrier and locks in moisture to provide multi-level hydration.

Firming Booster:

Enriched with 2% WildPlum Harvest™ (Sourced from: Southern Cross Botanicals, Australia) that reduces skin barrier damage and boosts pro-collagen I and Witch Hazel that contracts tissues and shrinks pores, it firms the skin, maintaining its elasticity.

Glow Booster:

Infused with 2% Superox-C™ (Sourced from: Southern Cross Botanicals, Australia) that stimulates transport of Vitamin C in the body and Saffron Extract that neutralizes free radicals to brighten skin, it boosts skin luminosity giving it a natural and healthy glow.

Repair Booster:

Infused with 2% Lime Pearl™ (Sourced from: Southern Cross Botanicals, Australia) that removes dead cells to rejuvenate skin and Grapefruit Extract that promote cell turnover, it repairs the damaged skin to give it a healthier look.



Beyond Hydrating Serum:

Aqua, Dimethyl Isosorbide, Propanediol, Phenoxyethanol, Ethylhexylglycerin, Diethylene Glycol Monoethyl Ether, Sodium Hyaluronate, Panthenol, Hyaluronic Acid, Disodium Ethylenediaminetetraacetate

Firming Booster:

Aqua, Glycerin, Terminalia Ferdinandiana Fruit Extract, Podocarpus Elatus Fruit Extract, Pleiogynium Timorense Fruit Extract, Hamamelis Virginiana L (Witch Hazel Extract), Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate

Glow Booster:

Aqua, Glycerin, Terminalia Ferdinandiana Fruit Extract, Crocus sativus L (Saffron Extract), Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate

Repair Booster:

Aqua, Glycerin, Microcitrus Australasica Fruit Extract, Citrus x paradisi (Grapefruit) Extract, Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate



  • Unscrew the serum bottle and empty the 3 Boosters into it.
  • Close the bottle with the dropper and shake for 10 seconds.
  • Your curated serum is now ready for use.
  • Apply 2-3 drops of serum and gently massage until fully absorbed.
  • Use daily in the AM & PM post cleansing.

Cleanser > Serum > Moisturizer > Sunscreen



  • Please read the instructions carefully and use as directed.
  • Store in a cool, dry place away from sunlight.
  • For external use only. Patch test recommended before use.
  • Avoid contact with eyes. Shake well before every use.
  • The serum contains extracts and polyphenols which may impart color. Be rest assured it does not affect the efficacy of the product.

Best Before: 24 months

Product category: Face Serum

Manufactured by: Anaika Industry, Plot No. 52, Mandvi Village, Shirshad Vajreshwari Road NH 48, Opp. Mandvi Police Station, Virar, Maharashtra 401303.

Marketed by: YouVital Innovations Pvt Ltd, 208, Marathon Max, LBS Road, Mulund West, Mumbai 400080.

In technical collaboration with Roelmi, HPC, Italy and Amvigor Organics Pvt Ltd

Based on 31 reviews

Beyond Depigmentation Serum + Acne Control Booster + Glow Booster + Hydration Booster


Hi i dont know if its just my product, but it smells little ammoniacal. Otherwise its doing the job i think.

Awesomeness now has a name “The theory”

I have seen visible changes in my fine lines and the texture of my skin is jus awesome….my skin look healthy without spots….I m in love with my skin.

Fits my needs perfectly

Love the idea of a customised serum because you get exactly what your skin needs in a bottle. The beyond hydrating serum works great for my dry dehydrated skin - love the addition of the boosters for glow and repair. Highly recommend🫶🏻


It's just 14days so still in reviewing process...I can say it's a great concept and as it shows its result would prefer to mention more of now fine ...

Vimi Punjabi Review

I have been using the serum since a while now and I can see an extreme change in my skin and I’m totally in love with it!

Absolutely worth buying

The texture of the serum is amazing, it feels non sticky on the skin and it actually shows results of what it says. Definitely worth the buy. Gonna refill it soon.


All my life I couldn't find one product that has everything my face needed. But The Theory changed the game. Highly recommended for everyone. Ditch your creams and lotions And use The Theory products. Believe me you'll be grateful.

I wasnt so regular. Yet i liked it how much ever i used

Super effective and convenient

Absolutely love the concept of customized serums. It has visibly improved my skin. It’s also pretty mild and causes no irritation. Highly recommended!

Awesome product

Great concept of providing a customised serum according to skin type and skin goals. Also the packaging is lovely. The serum is quite hydrating and I love it.

Excellent product

I am first time user and for the experience for skin care is tremendously satisfying
The results age good and satisfying
Great product

Great product

This is first time of usage of serum for skin care
And the results and feel was fantastic
Great product

I recently tried this face serum designed for dullness and pigmentation, and I'm impressed with the results. After a few skin looked brighter, more even, and my breakouts were less frequent. The serum is lightweight and absorbs quickly without leaving any residue. I highly recommend it for anyone struggling with pigmentation issues


Very good feeling after using the theory product it has really lessened the pigmentation and helped me give a flowing skin moreover my skin feels hydrated all the time

Improvement in Skin glow

It was an amazing experience to mix and make my own serum after I received the customized box. The serum is quick absorbing. I used it for 2 months and could see visible difference in my skin glow. My skin looks energized and less dull


Till now I was only using home remedies and ayurveda but when I started using the theory, i am surprised at how good it is👌I can feel the change on my face!

Amazing products!

I have struggled with dull skin which is why I chose dullness as my primary serum and got Beyond Brightening Serum. It has been 14 days now and I can visibly see results on my skin. 10/10 would recommend !


After finishing the first bottle of my curated serum i found significant changes in my skin…. I had huge pores and i have pigmentation on my forehead and upper checks … i had lil bit of dark circles also but with consistent use of this curated serum my visible isssues on my skin has vanished just like some magic …. I don have to use any foundation or compac… just lipstick n liner and m good to go …. Really happy with my theory …. And m for sure not going to leave my theory…

Awesome !!! My skin looks awesome

Thank you for simplifying my daily skin regime !! The serum has really improved and evened my skin tone .

Must try!

Can see the positive effects within 1-2 weeks.. Totally recommend it! Love the idea of customising your own serum!

Total value for money serums!!

I started using The Theory’s acne control serum and it has given me fabulous results. I had acne on my forehead which has reduced in just 1.5 week. Along with providing high quality product, they also give a personalization touch by letting you choose your skin problem and customize their serum with additional boosters

Amazing experience!

The Theory's serum really just made my skin look healthier & glowing. I saw change in terms of pigmentation and brightness of my skin & it has become a regular in my skin regimen now. I’m gonna continue this serum for sure.

Fantastic and a hassel-free serum

The presentation packaging is really lovely. I've been so shocked at how well my skin is reacting to your products! The serum is also very different in texture to any other products I have used but so far I have seen a big improvement in my skin. I'm delighted with my purchase.I will definitely be buying from here again

Beyond Acne Control Serum + Even Tone Booster + Repair Booster + Soothing Booster


Will this formula work on oily skin?

The product is ideal for all skin types, including oily, but we recommend doing a patch test before use to avoid irritation or allergic reactions.

How often should this serum be used?

The serum should be used twice a day, in your AM and PM routine post cleansing.

Is it safe to use for a person below the age of 18?

Yes, it is completely safe to use for a person below the age of 18.

How much serum should be used in one go?

Just take 2-3 drops and massage it into your skin gently.

Can pregnant or breastfeeding women use this serum?

Yes, the serum is completely safe to use for pregnant or breastfeeding women.