Beyond Brightening Serum + Even Tone Booster + Repair Booster + Soothing Booster

Fights dullness, evens out, repairs and soothes irritated skin


(MRP inclusive of all taxes)

Quantity: 27ml

3426 in stock

Free of: Parabens, Sulfates, Silicones, Alcohol, Fragrance, Dyes, Essential & Mineral Oils.


  • Fights dullness and boosts luminosity 
  • Reduces dark spots and evens skin tone
  • Repairs and rejuvenates damaged skin
  • Soothes and calms irritated skin

Targeted concerns: Dullness, uneven skin tone, damaged and irritated skin

Suitable for: All Skin Types



Beyond Brightening Serum:

A stabilized Vitamin C derivative, Ethyl Ascorbic Acid (Sourced from: South Korea) scavenges free radicals from environmental stressors and boosts luminosity, for glowing skin.

Even Tone Booster:

Infused with 1% IBR-UrBioTect™ (Sourced from: Frutarom, Israel) that reduces blue light-induced oxidative stress and Mulberry Extract that inhibits the production of melanin, it fades pigmentation to give the skin an even and radiant look.

Repair Booster:

Infused with 2% Lime Pearl™ (Sourced from: Southern Cross Botanicals, Australia) that removes dead cells to rejuvenate skin and Grapefruit Extract that promote cell turnover, it repairs the damaged skin to give it a healthier look.

Soothing Booster:

Infused with 2% IBR-CalmDeAge ® (Sourced from: Frutarom, Israel) that minimizes rosacea and decreases oxidative damage and Chamomile Extract that scavenges free radicals to alleviate inflammation, it helps reduce redness to calm and soothe skin.



  • Unscrew the serum bottle and empty the 3 Boosters into it.
  • Close the bottle with the dropper and shake for 10 seconds.
  • Your curated serum is now ready for use.
  • Apply 2-3 drops of serum and gently massage until fully absorbed.
  • Use daily in the AM & PM post cleansing.
  • Use a broad-spectrum sunscreen post AM application.

Cleanser > Serum > Moisturizer > Sunscreen



Beyond Brightening Serum:

Aqua, 3-O-Ethyl Ascorbic Acid, Propanediol, Dimethyl Isosorbide, Phenoxyethanol, Ethylhexylglycerin, Diethylene Glycol Monoethyl Ether, Allantoin, Sodium Hyaluronate, Disodium Ethylenediaminetetraacetate

Even Tone Booster:

Aqua, Glycerin, Inula Helenium Extract, Morus alba (Mulberry Extract), Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate

Repair Booster:

Aqua, Glycerin, Microcitrus Australasica Fruit Extract, Citrus x paradisi (Grapefruit) Extract, Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate

Soothing Booster:

Aqua, Glycerin, Phoenix Dactylifera (Date) Seed Extract, Chamaemelum nobile (Chamomile Extract), Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate



  • Store in a cool, dry place away from sunlight.
  • For external use only. Patch test recommended before use.
  • Avoid contact with eyes. Shake well before every use.
  • The serum contains extracts and polyphenols, which may impart color. Be rest assured it does not affect the efficacy of the product.

Best Before: 24 months

Product category: Face Serum

Manufactured by: Anaika Industry, Plot No. 52, Mandvi Village, Shirshad Vajreshwari Road NH 48, Opp. Mandvi Police Station, Virar, Maharashtra 401303.

Marketed by: YouVital Innovations Pvt Ltd, 208, Marathon Max, LBS Road, Mulund West, Mumbai 400080.

Based on 31 reviews

Beyond Depigmentation Serum + Acne Control Booster + Glow Booster + Hydration Booster


Hi i dont know if its just my product, but it smells little ammoniacal. Otherwise its doing the job i think.

Awesomeness now has a name “The theory”

I have seen visible changes in my fine lines and the texture of my skin is jus awesome….my skin look healthy without spots….I m in love with my skin.

Fits my needs perfectly

Love the idea of a customised serum because you get exactly what your skin needs in a bottle. The beyond hydrating serum works great for my dry dehydrated skin - love the addition of the boosters for glow and repair. Highly recommend🫶🏻


It's just 14days so still in reviewing process...I can say it's a great concept and as it shows its result would prefer to mention more of now fine ...

Vimi Punjabi Review

I have been using the serum since a while now and I can see an extreme change in my skin and I’m totally in love with it!

Absolutely worth buying

The texture of the serum is amazing, it feels non sticky on the skin and it actually shows results of what it says. Definitely worth the buy. Gonna refill it soon.


All my life I couldn't find one product that has everything my face needed. But The Theory changed the game. Highly recommended for everyone. Ditch your creams and lotions And use The Theory products. Believe me you'll be grateful.

I wasnt so regular. Yet i liked it how much ever i used

Super effective and convenient

Absolutely love the concept of customized serums. It has visibly improved my skin. It’s also pretty mild and causes no irritation. Highly recommended!

Awesome product

Great concept of providing a customised serum according to skin type and skin goals. Also the packaging is lovely. The serum is quite hydrating and I love it.

Excellent product

I am first time user and for the experience for skin care is tremendously satisfying
The results age good and satisfying
Great product

Great product

This is first time of usage of serum for skin care
And the results and feel was fantastic
Great product

I recently tried this face serum designed for dullness and pigmentation, and I'm impressed with the results. After a few skin looked brighter, more even, and my breakouts were less frequent. The serum is lightweight and absorbs quickly without leaving any residue. I highly recommend it for anyone struggling with pigmentation issues


Very good feeling after using the theory product it has really lessened the pigmentation and helped me give a flowing skin moreover my skin feels hydrated all the time

Improvement in Skin glow

It was an amazing experience to mix and make my own serum after I received the customized box. The serum is quick absorbing. I used it for 2 months and could see visible difference in my skin glow. My skin looks energized and less dull


Till now I was only using home remedies and ayurveda but when I started using the theory, i am surprised at how good it is👌I can feel the change on my face!

Amazing products!

I have struggled with dull skin which is why I chose dullness as my primary serum and got Beyond Brightening Serum. It has been 14 days now and I can visibly see results on my skin. 10/10 would recommend !


After finishing the first bottle of my curated serum i found significant changes in my skin…. I had huge pores and i have pigmentation on my forehead and upper checks … i had lil bit of dark circles also but with consistent use of this curated serum my visible isssues on my skin has vanished just like some magic …. I don have to use any foundation or compac… just lipstick n liner and m good to go …. Really happy with my theory …. And m for sure not going to leave my theory…

Awesome !!! My skin looks awesome

Thank you for simplifying my daily skin regime !! The serum has really improved and evened my skin tone .

Must try!

Can see the positive effects within 1-2 weeks.. Totally recommend it! Love the idea of customising your own serum!

Total value for money serums!!

I started using The Theory’s acne control serum and it has given me fabulous results. I had acne on my forehead which has reduced in just 1.5 week. Along with providing high quality product, they also give a personalization touch by letting you choose your skin problem and customize their serum with additional boosters

Amazing experience!

The Theory's serum really just made my skin look healthier & glowing. I saw change in terms of pigmentation and brightness of my skin & it has become a regular in my skin regimen now. I’m gonna continue this serum for sure.

Fantastic and a hassel-free serum

The presentation packaging is really lovely. I've been so shocked at how well my skin is reacting to your products! The serum is also very different in texture to any other products I have used but so far I have seen a big improvement in my skin. I'm delighted with my purchase.I will definitely be buying from here again

Beyond Acne Control Serum + Even Tone Booster + Repair Booster + Soothing Booster


Why should we go for a curated serum?

Each individual has different skin concerns and goals, and curation allows you to address and treat them individually. With curation, we The Theory prioritizes you, so that your skin can get exactly what it wants.

What is the purpose of 3 Boosters?

The 3 Boosters will be chosen as per the 3 skin goals that you want to achieve. This way, we target more than just one skin concern but solve 3 more of your required skin goals.

How much serum do we need in one go?

Take 3-4 drops of serum and massage it gently on your skin until it is fully absorbed.

Is the serum gender neutral/unisex to use?

Yes, the serum is gender-neutral/unisex and can be used by anyone.

How do I mix my serum?

Unscrew the serum bottle and empty the 3 chosen boosters into it. Close with the dropper and shake for 20 seconds. The serum is now ready for use.