Beyond Brightening Serum + Even Tone Booster + Firming Booster + Repair Booster

Fights dullness, evens out, firms repairs and repairs damaged skin

1,249 625

(MRP inclusive of all taxes)

Quantity: 27ml

3358 in stock

( ✓ Free Shipping in 2-5 Business Days )

Free of: Parabens, Sulfates, Silicones, Alcohol, Fragrance, Dyes, Essential & Mineral Oils.

THE BENEFITS:

  • Fights dullness and boosts luminosity 
  • Reduces dark spots and evens skin tone
  • Firms skin and maintains elasticity
  • Repairs and rejuvenates damaged skin

Targeted concerns: Dullness, uneven skin tone, loss of elasticity, damaged skin

Suitable for: All Skin Types

THE SCIENCE BEHIND IT

THE SCIENCE BEHIND IT

Beyond Brightening Serum:

A stabilized Vitamin C derivative, Ethyl Ascorbic Acid (Sourced from: South Korea) scavenges free radicals from environmental stressors and boosts luminosity, for glowing skin.

Even Tone Booster:

Infused with 1% IBR-UrBioTect™ (Sourced from: Frutarom, Israel) that reduces blue light-induced oxidative stress and Mulberry Extract that inhibits the production of melanin, it fades pigmentation to give the skin an even and radiant look.

Firming Booster:

Enriched with 2% WildPlum Harvest™ (Sourced from: Southern Cross Botanicals, Australia) that reduces skin barrier damage and boosts pro-collagen I and Witch Hazel that contracts tissues and shrinks pores, it firms the skin, maintaining its elasticity.

Repair Booster:

Infused with 2% Lime Pearl™ (Sourced from: Southern Cross Botanicals, Australia) that removes dead cells to rejuvenate skin and Grapefruit Extract that promote cell turnover, it repairs the damaged skin to give it a healthier look.

HOW TO USE?

HOW TO USE?

  • Unscrew the serum bottle and empty the 3 Boosters into it.
  • Close the bottle with the dropper and shake for 10 seconds.
  • Your curated serum is now ready for use.
  • Apply 2-3 drops of serum and gently massage until fully absorbed.
  • Use daily in the AM & PM post cleansing.
  • Use a broad-spectrum sunscreen post AM application.

Cleanser > Serum > Moisturizer > Sunscreen

INGREDIENTS

INGREDIENTS

Beyond Brightening Serum:

Aqua, 3-O-Ethyl Ascorbic Acid, Propanediol, Dimethyl Isosorbide, Phenoxyethanol, Ethylhexylglycerin, Diethylene Glycol Monoethyl Ether, Allantoin, Sodium Hyaluronate, Disodium Ethylenediaminetetraacetate

Even Tone Booster:

Aqua, Glycerin, Inula Helenium Extract, Morus alba (Mulberry Extract), Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate

Firming Booster:

Aqua, Glycerin, Terminalia Ferdinandiana Fruit Extract, Podocarpus Elatus Fruit Extract, Pleiogynium Timorense Fruit Extract, Hamamelis Virginiana L (Witch Hazel Extract), Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate

Repair Booster:

Aqua, Glycerin, Microcitrus Australasica Fruit Extract, Citrus x paradisi (Grapefruit) Extract, Phenoxyethanol, Methyl Propanediol, Caprylyl Glycol, Phenyl Propanol, Disodium Ethylenediaminetetraacetate

ADDITIONAL INFORMATION

ADDITIONAL INFORMATION

  • Store in a cool, dry place away from sunlight.
  • For external use only. Patch test recommended before use.
  • Avoid contact with eyes. Shake well before every use.
  • The serum contains extracts and polyphenols, which may impart color. Be rest assured it does not affect the efficacy of the product.

Best Before: 24 months

Product category: Face Serum

Manufactured by: Anaika Industry, Plot No. 52, Mandvi Village, Shirshad Vajreshwari Road NH 48, Opp. Mandvi Police Station, Virar, Maharashtra 401303.

Marketed by: YouVital Innovations Pvt Ltd, 208, Marathon Max, LBS Road, Mulund West, Mumbai 400080.

Based on 50 reviews
78%
(39)
14%
(7)
2%
(1)
4%
(2)
2%
(1)

Beyond Depigmentation Serum + Glow Booster + Hydration Booster + Repair Booster

Very good product!

This customised serum gave terrific results! A great choice!

Amazing

Beyond Age Defense Serum + Even Tone Booster + Firming Booster + Hydration Booster

AMAZING SERUM

I love that I don't have to buy multiple serums for multiple requirements. My skin has never been this soft, glowing and healthier. Highly recommend this serum.

Excellent

All.products am using are too good . Suited my skin and very effective. Showing results day by day of using the products religiously daily. Worth buying. Very good brand.

Theory does helps to improve your skin

I couldn't find one product that has everything my face needed. But The Theory changed the game. Highly recommended for everyone. Ditch your creams and lotions And use The Theory products. It is just fab

Loving the product

It's helping my skin overcome the acne spots and it's almost gone

R
Firming Booster
Ranjana Chand
Nice to have a curated serum

The serum seems very nice, have used it for about 15 days now and my skin seems soft and supple, it gets absorbed into the skin quickly and is not at all sticky or shiny... Would like to give it some more time to find out long lasting effect.. I'm satisfied for the moment. Thanks

Best Customized Serum !!!

Have been using this serum for just over a month now, the results are great.
Used it twice every week as suggested. Planning to now make it a daily routine. The texture is nice and feels so light on the skin, has helped in hydrating my skin and has helped my skin look healthy. Love the principle that it's customized according to my needs and skin. Would surely recommend to try for yourself and see the results.

Amazing serum

I ordered this for my mom and it is so amazing

When Theory becomes Truth

Elegant concoction in an elegant bottle. Serum glides on effortlessly and is easily absorbed. I hope the results are as positive as the ease of usage.

Amazing serum

Love the texture, it deeply hydrated the skin and leaves the skin feeling nourished and plump! Works so well on pigmentation

As someone who has struggled with acne-prone skin for years, finding an effective solution has been a top priority. Thankfully, I stumbled upon this serum, and it has truly transformed my skin.
The solution easily absorbs into the skin without leaving any greasy residue and directly targets your skin concerns
One of the standout features of this serum is its ability to target multiple skin concerns.
Overall the serum has helped me improve my skin texture making my skin soft and reducing the redness on my face
In conclusion, if you're searching for a serum that truly delivers results, look no further.
Cheers to Amazing Packaging and the Product!!!!

All in one magical serum

I have been using this serum for almost 1 month now and I’ve seen such an amazing noticeable change in my skin. My skin feels so much more nourished and dewy. Love the fact that this is personalised and so unique. Highly recommended.

Beyond Acne Control Serum + Even Tone Booster + Hydration Booster + Repair Booster

Not good havent seen any changes in my skin

[****]

Beyond Depigmentation Serum + Acne Control Booster + Glow Booster + Repair Booster

Beyond Depigmentation Serum + Acne Control Booster + Glow Booster + Hydration Booster

Smell

Hi i dont know if its just my product, but it smells little ammoniacal. Otherwise its doing the job i think.

Awesomeness now has a name “The theory”

I have seen visible changes in my fine lines and the texture of my skin is jus awesome….my skin look healthy without spots….I m in love with my skin.

Fits my needs perfectly

Love the idea of a customised serum because you get exactly what your skin needs in a bottle. The beyond hydrating serum works great for my dry dehydrated skin - love the addition of the boosters for glow and repair. Highly recommend🫶🏻

Serum

It's just 14days so still in reviewing process...I can say it's a great concept and as it shows its result would prefer to mention more ...as of now fine ...

Vimi Punjabi Review

I have been using the serum since a while now and I can see an extreme change in my skin and I’m totally in love with it!

Absolutely worth buying

The texture of the serum is amazing, it feels non sticky on the skin and it actually shows results of what it says. Definitely worth the buy. Gonna refill it soon.

Superb

All my life I couldn't find one product that has everything my face needed. But The Theory changed the game. Highly recommended for everyone. Ditch your creams and lotions And use The Theory products. Believe me you'll be grateful.

FAQs

Why should we go for a curated serum?

Each individual has different skin concerns and goals, and curation allows you to address and treat them individually. With curation, we The Theory prioritizes you, so that your skin can get exactly what it wants.

What is the purpose of 3 Boosters?

The 3 Boosters will be chosen as per the 3 skin goals that you want to achieve. This way, we target more than just one skin concern but solve 3 more of your required skin goals.

How much serum do we need in one go?

Take 3-4 drops of serum and massage it gently on your skin until it is fully absorbed.

Is the serum gender neutral/unisex to use?

Yes, the serum is gender-neutral/unisex and can be used by anyone.

How do I mix my serum?

Unscrew the serum bottle and empty the 3 chosen boosters into it. Close with the dropper and shake for 20 seconds. The serum is now ready for use.