It all started with a question...

A simple question of “What product should I use? ” followed us
everywhere as people around us struggled to find the right solution to
their unique skin concerns.

That’s when we decided to put our thinking hats on, with a motive to help people find the right solution to their skin problems.

For a successful practical experiment, one needs to understand the
theory. Therefore, we have imbibed the theory and blended it in the
laboratory with passion.

We have worked hard to make it easy for you, so let’s enter a world
where no hypotheses are made, where everything is backed by science and
expertise.

Welcome to The Theory!

Formulated by a team with an experience of 10+ years in beauty and
skincare, we have come up with a unique concept seen for the FIRST TIME
IN INDIA.

We wanted to design a habit for you that would be effortless and
uncomplicated  to follow. We understand your needs and curate the
products that ensure you don’t need to use multiple products, but just
one that can cater to your multiple needs.

Easy on the planet and loaded with meaningful ingredients, used at
clinically proven dosages, and sourced from different regions of the
world, our products are worth your investment and trust.