The Theory

How NOT to use a serum?

When it comes to skincare, serum is that one powerhouse product that can give your skin a multitude of benefits. These serums are formulated with concentrated actives that give your skin what it needs. From hydration to brightening, from reducing fine lines to acne, a serum is a perfect addition to your skincare routine, if you want to treat your specific skin concern, or concerns.

Serums have taken the skincare world by storm, promising radiant, youthful skin & tackling various skin concerns.These potent elixirs are packed with active ingredients that target specific issues, making them an essential part of many skincare routines.

However, like every skincare product, there are certain unwritten rules that you follow & mistakes that you avoid making, serum is no different. Serum is a complete package, but a few errors can hinder its effectiveness & efficacy 

In this blog, we will delve into the most common mistakes people make while using serums & how to avoid them to achieve a healthy skin that you’re aiming for.

  • Skipping Patch Tests:

One of the biggest mistakes people make when introducing a new serum into their routine is skipping the patch test. Patch testing involves applying a small amount of the product on a discreet area of your skin, like behind the ear or on the wrist, & observing for any adverse reactions over 24-48 hours. Serums, particularly those with powerful actives like retinol or alpha hydroxy acids (AHAs), can cause irritation, redness, or breakouts in some individuals. Patch testing helps identify potential allergies or sensitivities before applying the serum all over the face.

  • Applying without cleansing:

Serums usually are lightweight & have water-like texture, which is why they penetrate into the skin easily. If the skin is not clean enough or has makeup or dirt on it, it becomes difficult for serums to absorb completely. The actives will not reach the deepest layer of the skin & perform the way it should, making it ineffective. Hence cleansing your face thoroughly is extremely important & one of the first skincare steps you should follow.

  • Using Multiple Serums Simultaneously:

Layering multiple serums with different active ingredients might seem like a good idea to tackle multiple skin concerns, but it can actually lead to counterproductive results. Some ingredients might not work well together, causing irritation or neutralizing each other’s efficacy. To avoid this mistake, stick to one serum at a time & focus on your primary skin concern. Rotate or switch to a different serum after finishing a bottle or as recommended by your dermatologist.

  • Applying Too Much Serum:

Serums are concentrated formulas, & a little goes a long way. Overapplying can lead to a sticky, greasy feeling on the skin, clogging pores, & wasting the product unnecessarily. Read the instructions carefully & use the recommended amount to ensure optimal results without wasting the serum.

  • Ignoring the Order of Application:

The order of applying skincare products matters. As a general rule, the thinner, water-based products should be applied first, followed by thicker, oil-based products. Serums are usually water-based, so they should be applied before moisturizer or facial oils. This way, the active ingredients penetrate the skin effectively, & the moisturizer locks them in, maximizing their benefits.

  • Not storing it correctly:

Most serums come in dark, opaque bottles to protect the active ingredients from light & air, which can degrade them over time. However, users often forget to close the bottle tightly after use or store it in a bright, sunny area. To ensure your serum remains potent, store it in a cool, dark place, away from direct sunlight, & seal the bottle tightly after each application.

  • Using Serums Inappropriately:

Serums are designed to target specific issues & are not meant to replace essential skincare products like sunscreen or cleansers. People often expect serums to handle all their skincare needs, but they are only one part of a comprehensive routine. Always use serums in conjunction with other appropriate skincare products for the best results.

  • Applying Serums on Dry Skin:

For maximum absorption, apply serums on slightly damp skin. Moisture helps the active ingredients penetrate deeper & work more effectively. After cleansing, pat your face with a soft towel, leaving some moisture on the skin, & then apply the serum promptly.

  • Applying Serums Inconsistently:

Skincare requires consistency to yield results. Using a serum occasionally or sporadically won’t deliver the desired effects. Incorporate the serum into your daily routine & be patient. Results may take time, but consistent use will yield noticeable improvements.

  • Expecting Overnight Miracles:

While serums can produce remarkable results, they are not magical potions. People often expect instant transformations & abandon the serum when they don’t witness immediate changes. Remember, skincare is a journey, & it takes time to see significant improvements. Give the serum a fair chance by using it as directed for several weeks before assessing its efficacy.

Incorporating a serum into your skincare routine can be a game-changer, but avoiding these common mistakes is essential to maximize its benefits. Patch test new serums, apply them correctly, & remain consistent in their use. Remember, a well-chosen serum, along with a skincare routine that you can follow is one of the first steps that you take towards achieving your healthy skin.

If you are confused about which serum would work perfectly for you, then fret not & just take a 2-step skin quiz on our website. It only takes a few seconds & you get to customize a serum that’s meant for you!

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